How the work on this site is made

1. The short version

Every commercial on this site was produced on our AI-assisted video production platform under creative direction from our team and with sign-off from the client shown.

We are a production company. Our tools include generative AI models for video synthesis, voice, and scene construction. A human team runs the brief, the creative calls, the revision cycle, and the quality gate. Nothing ships without client approval.

2. What “AI-assisted” means here

Our production pipeline uses AI models at multiple stages:

• Video generation and scene synthesis from a short scan of the on-camera talent (typically two minutes) or a client-approved custom character specification.
• Voice synthesis trained on voice performance submitted with consent, or neutral stock voices licensed for commercial use.
• Scene direction, wardrobe, setting, and camera work produced from written creative briefs at our team's direction.
• Post-production color, audio mastering, and finishing assembled by our team using industry-standard tools.

What AI does not do on our platform: select the brief, green-light creative, sign off on delivery, or publish to the client's channels. Those are human decisions, every time.

3. Who appears on camera

Three categories only:

(a) The client or a person the client supplies. If your CEO scans in, your CEO appears. Consent captured via signed release form at scan time.

(b) A custom character the client commissions.Character specification written against a creative brief. The character is brand-owned per the client's contract scope. No real person is portrayed.

(c) A retained presenter we license. On-camera talent who has signed a commercial-performance release with us covering likeness, voice, and commercial use. We do not portray public figures, celebrities, or any person who has not signed a release and been paid under that release.

We do not produce content depicting a real person who has not given explicit consent. We do not produce content that impersonates a known public figure. We do not produce deepfakes of any named individual.

4. What you see on this site

Every piece in the work gallery is a real commercial produced on our platform. The client listed approved delivery. Where a case study names a client, the client has confirmed we may name them. Pieces produced under NDA or for a client who has not confirmed public attribution appear without client name.

Some pieces on this site were produced in collaboration with other production partners. Where that is the case, the work shown is work our platform produced. We do not claim credit for a partner's independent work.

5. Content authenticity chain

For every delivered commercial, we log:

• The date of the talent scan or character-spec lock.
• The creative brief reference and sign-offs at each approval gate.
• The models and versions used in the production pipeline.
• The final master delivered to the client, with its checksum.

Clients may request the production log for any delivered asset.

We support emerging content-authenticity standards (Content Credentials / C2PA) and are evaluating embed in delivered masters on a client-election basis.

6. What we do not do

• We do not produce content depicting any named real person without written consent from that person.
• We do not produce content that imitates a specific voice of a named real person without written consent from that person.
• We do not produce content intended to deceive viewers about the identity of the speaker.
• We do not produce content designed to manipulate an election, impersonate a candidate, or depict a public figure in a context that could be mistaken for actual speech or actual conduct.
• We do not scrape or reuse a third party's likeness, voice, or copyrighted content without written permission.

Attempts to commission any of the above are refused and recorded.

7. Disclosure practices for deliverables

We help clients meet disclosure obligations that apply to them. For example:

• FTC endorsement contexts: If a deliverable reads as an endorsement or testimonial, the client is responsible for disclosing that the performer is a synthetic or AI-generated presenter where the FTC Guides require.
• Political or election contexts:We do not produce election-related creative depicting a candidate, officeholder, or political figure. If a client's use case is regulated, the client is responsible for on-asset disclosure per applicable law.
• Children's content contexts:Content produced for channels subject to children's content rules (COPPA, YouTube Kids, similar) requires the client to confirm their own compliance framework. We support disclosure language on-asset at client request.

We draft suggested on-asset disclosure language at no additional cost on any project where the client requests it.

8. Data and likeness handling

Scans, voice captures, and character specifications are stored in our production systems for the duration of our engagement with you plus a defined retention window for revision access. Retention terms are set in your Terms of Service and client agreement. On engagement close:

• We retire the scan or character from active production.
• We retain the rendered deliverables per the license you purchased.
• We do not reuse your scan, voice, or character for any other client.
• We do not train third-party models on your likeness, voice, or content.

Likeness and voice rights stay with the performer or the licensing party specified in the commercial-performance release.

9. Mistakes and takedowns

If a commercial produced on our platform depicts a real person without consent, or if a rights holder believes a piece on this site infringes, contact us at the address in the footer. We act on valid takedown requests in line with DMCA and applicable statutory frameworks. We do not litigate in public; we fix the problem.

10. Changes

We update this page when our practices change. The effective date at the top of the page reflects the last revision. Material changes are logged in the public changelog below.

Changelog

2026-04-22 — v1 published at site launch.

Questions

Have a question about how a specific commercial was made, or want to commission a project? Send us a brief or reach us via the contact in the footer.